THE Premiere Services Medical Aid Society (PSMAS) has rebranded as a move to to enhance their pro-activeness and responsiveness in an ever-changing environment as well as match emerging global trends.
By Patricia Mashiri
Giving his key note address during the PSMAS official rebranding launch, Dr Jeremiah Bvirindi, PSMAS Board Chair said the company grew over the years and its inevitable to avoid inefficiencies therefore they have decided to address their mistakes which came with growth.
We have had to reorganise our organisation as pain areas began to emerge. As time went on the operational landscape, member needs and disease patterns all changed and made calls on the organisation to realign. As we transform and look into the future, our focus is on growing our membership through provision of quality and affordable health cover.
“As such, the Society relooked into its product offerings, its channels of service delivery, its relationship with different stakeholders, its systems and processes as well as its image in the public eye to set its tone for the future. PSMAS membership is now open to all sectors of the economy and the latest transformation exercise seeks to speak to this new thrust,” said Bvirindi.
He added that the transformation is meant to eliminate the challenges and address issues which have been brought to the fore through independently run customer satisfaction surveys, in which members and stakeholders also contributed to the rebranding process.
Dr Farai Muchena, the Executive Officer for PSMAS said the medical aid society’s rebranding is worth it as it now covers all economic sectors.
“We believe in our hearts, that when we see the Society`s continued ability to help members to meet their healthcare expenses, when we continue to create direct and indirect employment for our employees and suppliers, enabling them to send their children to school, put food on the table and launch exceptional and fulfilling careers, when we create sustainable value for our shareholders and our communities,” said Dr Muchena.
“When we support the businesses of our service providers enabling them to contribute to the fiscus through payment of taxes and more importantly, when we facilitate access to quality and affordable healthcare services for the population of Zimbabwe as well as the diaspora from all economic sectors public, private and informal, the pain of this transformation will be all worth it.”
Dr Nixjoen Mapesa,Acting Managing Director, PSMAS said their motivation to change was influenced by wanting to change growing member pain points.
“Internally we wanted to enhance card acceptance, which has been a major issue for our members as the environment changed around us, Enhance Access to Healthcare and medication, to ensure that membership meant value and was relevant and minimize out of pocket expenditure, particularly in a time of depressed incomes and high costs.
“All in all we wanted to create value for its stakeholders, rectify system efficiencies affecting turn-around time enhance card acceptance and access to health care and medication, enable real time payments and processing through automation so as to keep abreast of the technological environment,” Dr Mapesa said.
PSMAS brought change to its logo, symbol and pay off line in trying to restore confidence and redefining possibilities.