Philip Morris International takes ZYN to Formula 1 in Ferrari partnership
By Munyaradzi Blessing Doma Leading international consumer goods company, Philip Morris International (PMI), has announced that its leading nicotine pouch brand, ZYN, will feature on Scuderia Ferrari HP Formula 1 car liveries at select races across upcoming seasons. This will be an expanded partnership between PMI and Scuderia Ferrari HP, as well as with Ferrari
Read More
Do as I Say, Not What’s Best: The Perils of Philanthro-Colonialism at COP11
By Own Correspondent As the 11th Conference of the Parties (COP11) to the WHO Framework Convention on Tobacco Control (FCTC) concluded last week, experts on the sidelines raised concerns about the misuse of Article 5.3, which has increasingly hindered engagement with diverse stakeholders. The World Health Organisation’s (WHO) restrictive interpretation of this article has effectively
Read More
Good COP 2.0 Pushes Back Against WHO’s Quiet War on Harm Reduction
By Munyaradzi Blessing Doma The 11th Conference of the Parties (COP) to the World Health Organisation’s Framework Convention on Tobacco Control (FCTC) recently took place in Geneva, Switzerland, and resembled the familiar closed-door meeting where science was neglected and the voices of consumers left out yet again. A lot of these experts, including some of those
Read More
Sweden Shows the World That Tobacco Harm Reduction Works
By Munyaradzi Blessing Doma Sweden has become a global reference point for effective tobacco harm reduction, achieving some of the lowest smoking rates while many countries continue to struggle. Their success is largely attributed to a pragmatic approach that encourages smokers to switch from combustible cigarettes to significantly lower-risk alternatives such as snus and regulated nicotine
Read More
Health Experts Warn WHO Against Full Tobacco Ban and Call for Balanced Regulation
By Munyaradzi Blessing Doma For decades, global public health experts have agreed on one thing: banning a dangerous substance rarely eliminates its use. It often pushes the trade underground, where governments lose visibility and control. Regulation, however, gives policymakers room to monitor, manage and gradually reduce harm. This tension now sits at the center of a
Read More
Experts Criticize WHO for Ignoring Evidence on Safer Smoking Alternatives
By Munyaradzi Blessing Doma The Conference of the Parties (COP) of the World Health Organisation (WHO) Framework Convention on Tobacco Control (FCTC) has been ignoring emerging scientific evidence on tobacco harm reduction. Experts say the organisation continues to enforce restrictions that are not fit for purpose, while global smoking rates remain high. Tobacco harm reduction refers
Read More
The Right to Know: Why Access to Tobacco Harm Reduction Information Is a Matter of Human Rights
By HealthTimes When forty-seven-year-old Idai Moyo from Harare finally managed to quit smoking after two decades, it wasn’t because she suddenly found the willpower that had eluded her for years. It was because she discovered something she hadn’t known existed — a smoke-free nicotine alternative that allowed her to move away from cigarettes gradually, without withdrawal
Read More
Why Harm Reduction Matters More in Africa
By Munyaradzi Blessing Doma The African Tobacco Control Alliance (ACTA) defines Tobacco Harm Reduction (THR) as a public health strategy aimed at lowering the health risks to individuals and society associated with combustible tobacco products. This approach is based on the understanding that most harm linked to tobacco use comes from the chemicals released and inhaled when tobacco
Read More
WHO Clings to Outdated Dogma
By Munyaradzi Blessing Doma When it came into effect in 2005, the World Health Organisation’s (WHO) Framework Convention on Tobacco Control (FCTC) was hailed as a landmark global health treaty. Two decades later, however, health experts say the treaty has largely failed to deliver on its promise to significantly reduce global smoking rates. The FCTC urged governments to
Read More
PMI Strengthens Measures to Curb Youth Access to Smoke-Free Products
By Munyaradzi Blessing Doma Philip Morris International (PMI) says it is taking concrete steps to ensure its smoke-free products remain out of reach for minors, reaffirming its commitment to youth access prevention as global concerns around youth vaping grow. Speaking during the 2025 Technovation Summit in Dubai, Tomoko Iida, PMI’s Director of Scientific Engagement for South and
Read More