Researchers investigate consumers’ preferences on menstrual products and devise guidelines to bolster the adoption of menstrual cups in different countries. Although menstrual cups (MCs) are a sustainable alternative to sanitary napkins and tampons, their adoption remains quite limited for reasons that are not entirely clear. Now, in a recent study, an international research team sought to understand consumers’ preferences regarding menstrual products through online surveys. Their efforts reveal that the cost-effectiveness of MCs may be their strongest selling point, and that promotional strategies tailored to each country could make MCs…
Read MoreHow to Promote Menstrual Cups as an Economic and Sustainable Option
