By Staff Reporter
Cimas Health Group has appointed Manatsa Gaka as its substantive Chief Marketing Officer in a move aimed at taking the brand to new heights.
Manatsa, a Chartered Marketer (CIM UK, MCIM), brings over 15 years of leadership experience spanning financial services, FMCG, and the development sector.
Through its official media platforms, Cimas highlighted that Manatsa is a growth strategist at the intersection of brand, customer experience, and digital innovation, with a career built on transforming marketing into a value-creating, purpose-driven discipline.
“His professional journey includes impactful roles at National Foods, Population Services International, and CBZ Holdings, where he strengthened his expertise in consumer behaviour, social impact marketing, and brand transformation across large, complex organisations,” said Cimas.
Throughout his career, Manatsa has led initiatives that positioned businesses at the forefront of marketing and customer innovation, unlocking new revenue streams, enhancing brand equity, and cementing long-term market leadership.
Recognised for his ability to align marketing with strategic business objectives, he combines creativity, commercial acumen, and people-centric leadership to deliver sustainable results.
In his new role as Chief Marketing Officer, Manatsa will drive Cimas’ brand transformation journey, embedding customer-first strategies, accelerating digital and partnership-driven growth, and positioning the Group as the brand of choice in Zimbabwe and beyond. He will also focus on creating value by aligning marketing with Cimas’ purpose: to inspire healthier communities.
