By Munyaradzi Blessing Doma
Leading international consumer goods company, Philip Morris International (PMI), has announced that its leading nicotine pouch brand, ZYN, will feature on Scuderia Ferrari HP Formula 1 car liveries at select races across upcoming seasons.
This will be an expanded partnership between PMI and Scuderia Ferrari HP, as well as with Ferrari Challenge Trofeo Pirelli, the single-marque motorsport championship created in 1993, starting in the 2026 season and beyond.
The partnership has been described as a bold new chapter that reinforces a spirit of relentless innovation and unforgettable experiences.
To mark this milestone, ZYN branding will first feature on the Scuderia Ferrari HP car livery during the Abu Dhabi Grand Prix 2025 scheduled for December 7.
Stefano Volpetti, President for Smoke-Free Products and Chief Consumer Officer at PMI, expressed excitement about the partnership, saying: “PMI shares with Scuderia Ferrari HP the pursuit to innovate and challenge the status quo for millions of adults who share this passion.
“By engaging in this space, we demonstrate our commitment to this journey.
“By further enhancing our partnership with Scuderia Ferrari HP, we hope to accelerate the replacement of cigarettes, and we want our adult consumers of nicotine products, like ZYN, to embrace and enjoy every moment of this thrilling ride,” said Volpetti.
Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, said they value partnerships built on innovation and a vision oriented toward improvement.
“Ferrari has always valued partnerships built on innovation, responsibility and a vision oriented toward continuous improvement, with a forward-looking mindset.
“Our renewed collaboration with PMI is a concrete expression of this approach and continues a relationship that has lasted for over 50 years, grounded in scientific progress and long-term thinking.
“As PMI advances the development of smoke-free alternatives, we are proud to evolve together, uniting our shared values of excellence, discipline and innovation to drive progress both on and off the track,” said Giorgetti.
PMI’s marketing and sales policies and practices reflect its commitment to market all its products responsibly. This means increasing adult consumers’ awareness and understanding of its smoke-free product portfolio while guarding against access to its products by unintended audiences. Formula 1, with its overwhelmingly adult audience, is a global platform where adult consumers are engaged worldwide with a message of choice and innovative alternatives to cigarettes.
ZYN nicotine pouches, which are the number one nicotine pouch brand globally, are the only nicotine brand authorized in the United States as appropriate to protect public health by the U.S. Food and Drug Administration.
However, ZYN nicotine pouches are not risk-free and contain nicotine, which is addictive. They are intended only for legal-aged adult consumers of nicotine products and are not alternatives to quitting tobacco and nicotine altogether.
